Nina Robinson is an established leader and senior marketing communications
professional. With over 25 years of diversified brand management experience,
she has a proven track record in strategic planning, profitability, client
service and multi-channel marketing. A dynamic team leader with strong
interpersonal skills and the ability to achieve results in a fast pace
environment, Ms. Robinson is now providing her experience and expertise
at one of Orange County’s leading healthcare brands, Hoag Memorial
Hospital Presbyterian and its healthcare network as Vice President, Marketing,
Corporate Communications and Patient Experience.
In her current position, Ms. Robinson is responsible for leading the organization’s
full-service marketing communications function including strategic marketingand
communications programs, planning, media relations, public affairs, community
relations, employee communications and consumer experience. As a member
of the Executive Leadership Team and Public Information Officer for the
organization, Ms. Robinson isan established leader in change management
and is leading the way in promoting Hoag as a nationally recognized, state-of-the-art
and comprehensive, patient centered service model for healthcare.
In prior experience, Ms. Robinson spent 14 years leading marketing and
communications for the Irvine Company’s Retail Properties portfolio,
one of Orange County’s largest and most prominent real estate owners
and developers. As Vice President of Marketing and Communications, Robinson
spearheaded strategic marketing for three successful regional centers
(Fashion Island in Newport Beach, Irvine Spectrum Center in Irvine, and
The Market Place in Irvine and Tustin) and 38 neighborhood and community centers.
Before joining the Irvine Company in 2001, Ms. Robinson servedas Director
of Marketing with Madison Marquette Retail Services, handling the Irvine
Company’s retail portfolio. Prior to that, she was the Director
of Sales & Marketing for Fashion Island in Newport Beach for four years.
Robinson also served as Vice President of Marketing and Sales for Diversified
Marketing Concepts in Irvine, where she oversaw strategic marketing, positioning,
advertising and public relations for retailers and shopping centers nationwide.
She also has previous experience in retail management, merchandising,
marketing, advertising, public relations and special events for national
retailers such as Cort Furniture, Crazy Shirts, R.H. Macy & Co., and J.W.
Ms. Robinson has a Bachelor of Science degree in marketing with a minor
in finance from Woodbury University in Los Angeles, and an Associate of
Arts degree in Merchandising from FIDM.